Research & Strategy Consultancy

Voices don't need
to be louder.
They need to be understood.

EHCO specializes in uncovering the perspectives of underheard and emerging audiences, translating them into action across campaigns, programs, and social systems.

Explore Our Work View Impact Cases
Why EHCO

EHCO brings more than 30 years of expertise spanning academia, research, business intelligence, and marketing strategy. EHCO has served Fortune 10 companies, federal government agencies, R1 research universities, and global consulting firms — grounding every engagement in rigorous evidence and lived human experience.

Esther Haskins, DBA, MBA, MPS
Founder & Chief Executive Officer
30+
Years of Experience
105M
People Reached
10+
Qualified Experts
10+
Global Partners

"We grew our contributions ten-fold in a year. Esther's recommendations were instrumental."

Karen Schofield-Leca — American Nurses Foundation
What We Do

Three pillars of
decisive insight

From uncovering what audiences think, to decoding what drives markets, to activating campaigns that convert, EHCO connects intelligence to growth.

01

Research // Intelligence

We uncover the perspectives of underheard and emerging audiences, translating complex behavioral and market data into clear, actionable intelligence.

Includes
  • Consumer & Market Research
  • Audience Behavior Analysis
  • Brand & Narrative Intelligence
  • Policy & Program Development
02

Growth // Strategy

We help organizations anticipate change, identify opportunity, and build the strategic roadmaps that turn insight into measurable business outcomes.

Includes
  • Foresight & Trend Intelligence
  • Messaging & Audience Testing
  • Executive Advisory
  • Thought Leadership Strategy
03

Marketing // Campaigns

We design and activate integrated marketing campaigns that move people, grounded in research, built for reach, and measured against real growth goals.

Includes
  • Integrated Campaign Strategy
  • Digital & Social Marketing
  • Influencer & Creator Strategy
  • Brand Positioning & Launch
Published Work

Featured Research

All Publications
Scientia Moralitas journal cover
Published

Identity, Authenticity, and Digital Influence: Behavioral Drivers of Gen Z's Engagement with Social Media Advertising

International Journal of Multidisciplinary Research

Read Paper
Young woman on phone
Forthcoming — March 2026

Foundations of Influencer Credibility and Digital Persuasion: Theoretical Frameworks Shaping Gen Z Consumer Engagement

Scientific Bulletin

Publishing soon
Gen Z women on phones
Published

An Exploratory Study of Social Media Influencer Credibility and Its Impact on Gen Z's Purchase Intentions

ProQuest

Read Paper
Professional at laptop
Coming Soon

The Invisible Fall of the Job Market

Forthcoming

Coming soon
Impact // Cases

Work that moves
the needle

All Cases
Federal Health IT

Taking Fear Out of Innovation: How NITAAC Educates Federal Leaders on Health IT

Transformed perception of emerging technology among senior government decision-makers through targeted education and communication strategy.

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Healthcare / National Campaign

Changing the Culture: Reframing "End Nurse Abuse" Into a National Brand for Workplace Safety

Elevated a grassroots cause into a nationally recognized brand identity with policy and media traction.

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Nonprofit / Crisis Communications

Rebuilding a Brand in Crisis: Turning Pandemic Fatigue Into $10 Million in Growth

Redefined donor engagement and campaign architecture for the American Nurses Foundation during peak COVID-19 disruption.

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Luxury Hospitality

The New Definition of Luxury: Reimagining Waldorf Hotels for Younger Global Travelers

Developed audience insight strategy and brand positioning to attract the next generation of high-net-worth travelers globally.

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Organizations that trust
EHCO's expertise

Fortune 10 companies, federal agencies, R1 universities, and global consulting firms — across healthcare, hospitality, government, and education.

Georgetown University
R1 Research University
Audience intelligence & strategic marketing
American Psychiatric Association
Healthcare / Membership Org
Market research & member engagement
Hilton Worldwide
Fortune 500 · Luxury Hospitality
Global brand strategy & creative development
American Nurses Association
Healthcare / National Nonprofit
Digital strategy driving 10× contribution growth
National Institutes of Health
Federal Government Agency
Health communication reaching 105M+ people
Smithsonian Institution
Federal · Cultural Institution
Audience research & community engagement strategy
"

The American Nurses Foundation underwent extremely rapid and unprecedented growth during the COVID pandemic. Esther provided important recommendations to help us ride that wave, and instituted new methods for us to engage donors. We grew our contributions ten-fold in a year.

Karen Schofield-Leca — American Nurses Foundation

Ready to turn
insight into action?

Schedule time to discuss your research, strategy, or intelligence needs. We work with organizations that are serious about understanding the audiences that matter most.

Schedule a Conversation Email Us