Saving Lives Through Awareness: Heart Rhythm Society Global Campaign

Overview

The Heart Rhythm Society (HRS) plays a vital role in advancing research, education, and innovation for cardiac rhythm disorders worldwide. I led a global communications and sponsorship campaign that connected cardiologists, corporate partners, and caregivers through practical resources designed to prevent sudden cardiac death and improve patient outcomes.

Challenge

HRS sought to deepen engagement with cardiologists worldwide while providing tangible value to its sponsors. Many practitioners lacked accessible, multilingual resources to educate patients about arrhythmia prevention. The organization needed a scalable approach that could improve patient education, elevate sponsor visibility, and strengthen its position as a global leader in cardiac health.

Role & Approach

I led the creation, promotion, and international expansion of the Heart Rhythm Resource Kit Campaign — a B2B initiative designed to empower cardiologists with practical tools for patient and caregiver education.

• Developed the global campaign framework and messaging targeting cardiologists and electrophysiologists.
• Partnered with Boston Scientific and Medtronic to increase sponsorship revenue by $4 million, funding digital expansion.
• Launched a mobile and tablet app making educational resources accessible worldwide.
• Led translation and localization into Spanish and Simplified Chinese, reaching clinicians across Latin America and China.

Results

• $4 million increase in sponsorship revenue, enabling global expansion.
• 100,000+ app downloads in the first year.
• Resource kits sold out twice due to high demand.
• Expanded reach among cardiologists and caregivers across the U.S., Latin America, and Asia.
• Strengthened long-term sponsor partnerships through measurable results and international exposure.